Discovery consists of seeing what everybody has seen and thinking what nobody has thought.
Albert von Szent-Gyorgyi
Data is not the same thing as insight. Nor are observations of consumer behavior.
To really get at the true, compelling insight that will grow your business, you have to have both of the above and then dig deep with consumers or users of your brand to understand the WHY of their actions and feelings.
This might mean fielding research. It might mean looking at the data you already have differently. Generally, it is a synthesis of various and sometimes unrelated pieces of information and seeing the connections between them that lead you to that Ah-ha! moment. And this is what we help you do.
We don’t conduct your typical research. We use techniques that help get at the underlying rational and emotional needs. From projective techniques that uncover consumers’ deep-seated feelings about a category, brand, or product, to immersive field research that reveals the emotional dynamics that surround people’s interactions with a brand or product, we use techniques custom-tailored to the specific needs of the client. And we dig deeper than you’re used to.
- Qualitative research:
- Focus groups
- Immersions and excursions
- In home use testing
- Product and packaging design and experience
- User experience insights
- Quantitative research:
- Awareness, attitude and usage studies
- Brand health studies
- Concept testing
- Communications testing
- Customer satisfaction
- New product design testing and optimization
- Product feature optimization
- Pricing research
- Purchase intent studies