Lidija Davidson


Lidija developed, tested and successfully launched over 30 consumer products, brands and line extensions in her career as a brand marketer at various companies such as Taco Bell, Mattel, and KFC UK. In 2010, she followed her dream of making the leap into entrepreneurship and she launched her latest brand – brand strategy firm Sift, Cipher & Bloom.


In her 17 years of domestic and international marketing and brand management experience, she has successfully turned around business units, developed marketing strategy, brand positioning, brand identity, communications strategy, innovation and product development, and agency management for both world famous and not-so-famous brands. She's won myriad corporate awards, a Gold Effie and was a 2011 nominee for Orange County Business Journal Women in Business Award.

how we work

We work with some of the sharpest minds in the business.

As each project is custom-designed for each client, we assemble specialized teams to get each job done. We select in the right partners for each individual project which allows us to be flexible and adapt to our client’s needs.

Our business associates have extensive experience in their fields and include researchers, strategists, copywriters, analysts, graphic designers, web developers, photographers, videographers, and more.