Developed and positioned an entire new platform of products within the broader Taco Bell menu. This sub-brand doubled Taco Bell’s key consumer metric and sales skyrocketed

Developed and positioned an entire new platform of products within the broader Taco Bell menu. This sub-brand doubled Taco Bell’s key consumer metric and sales skyrocketed

Launched first research initiatives ever in the history of this frozen Asian food brand. Provided management with their first true consumer insights that have led to multiple new products and packaging redesign. Positioned and defined the brand to drive advertising efforts. 

Launched first research initiatives ever in the history of this frozen Asian food brand. Provided management with their first true consumer insights that have led to multiple new products and packaging redesign. Positioned and defined the brand to drive advertising efforts. 

Repositioned an existing brand for greater sales growth and helped develop new product ideas.

Repositioned an existing brand for greater sales growth and helped develop new product ideas.

Uncovered key insights and developed the brand strategy for this new consumer facing natural food coloring brand launched by one of the industry’s leading natural food color manufacturers

Uncovered key insights and developed the brand strategy for this new consumer facing natural food coloring brand launched by one of the industry’s leading natural food color manufacturers

Developed a new brand ground up to fill a white space opportunity in the online gifting market. 

Developed a new brand ground up to fill a white space opportunity in the online gifting market. 

Identified key consumer insight and developed brand positioning and products for new line of desserts. Sales were five times projections.

Identified key consumer insight and developed brand positioning and products for new line of desserts. Sales were five times projections.

Helped develop launch strategy for new casual gamer / toy crossover brand

Helped develop launch strategy for new casual gamer / toy crossover brand

Uncovered key insights in the global online payments industry that led to a new brand positioning for PayPal’s new Bill Me Later initiative. 

Uncovered key insights in the global online payments industry that led to a new brand positioning for PayPal’s new Bill Me Later initiative. 

Helped uncover key lifestyle insights for ad agency developing new communications campaign for Chobani. 

Helped uncover key lifestyle insights for ad agency developing new communications campaign for Chobani

Helped ad agency win their pitch for El Pollo Loco by providing category insights and developing new product ideas

Helped ad agency win their pitch for El Pollo Loco by providing category insights and developing new product ideas

Developed brand strategy for California agriculture’s leading health insurance provider to not just to survive but to thrive in the post ACA world. 

Developed brand strategy for California agriculture’s leading health insurance provider to not just to survive but to thrive in the post ACA world. 

Helped ad agency win their pitch for Logan’s Roadhouse by providing menu insights and developing new product ideas

Helped ad agency win their pitch for Logan’s Roadhouse by providing menu insights and developing new product ideas